Academic Helpers


Five Best SEO Tips


SEO stands for Search Engine Optimization. The process of getting traffic from the free, organic, or natural search results on search engines. It is a methodology of strategies and tactics used to increase the number of visitors to a website by obtaining a high-ranking induction in the search results page of a search engine (SERP) — including Google, Bing, and other search engines. SEO is the way of expanding the quantity and quality of traffic to any website through organic search engine results. SEO strategy is centralizing on ranking as high as possible in the search engines. The factors in Google’s algorithm can be divided into two categories which will regulate the ranking of your website: on-page factors and off-page factors.

On-page SEO is the practice of optimizing web pages in order to rank higher and earn more relevant traffic in search engines. It refers to any optimization that you can do to the structure of your site itself. It describes the control you make directly to a web page to ease higher ranking. It involves optimizing the HTML code, quality content, and the structure of content. The factors include technical set-up, the quality of your code, textual and visual content and user-friendliness of your site.

Off-page SEO refers to all of the SEO practices that take place outside of your websites such as back-links, social signals, link relevancy and others. The factors include links from other websites the, social media attention and other marketing activities outside your own website. If you focus on off-page SEO you mostly aim to get more links to your site. The more relevant links you get, the higher its ranking in Google will be. 

To build the best strategy for SEO we need to focus on these points:

1. Know Your Keyword

       Keywords are one of the main elements of SEO. Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. You need to know how people are looking for the products, services or information that you offer, in order to make it easy for them to find you. You can’t do much without knowing what keywords your target market is using to find solutions to their problem. This requires a little research. How would you find solutions to your problem? What would you search for in your search engine? For example, if you sell assignment, article or dissertation, your potential customer is probably concerned about the content of the writing. So, you should know what they will search on any search engine.


2. Use Keywords in Your Website Page URLs

      The keywords you are targeting for ranking in your URLs are a solid idea. Focus on the most common and most searched appropriate keywords. If you are trying to decide between “essay” and “article”, choose the one with the highest search ranking. Keywords in the URL helps to indicate those who see your URL on social media, in an email, or as they hover on a link to click that they're getting what they want and expect. Keywords in the URL show up in search results, and research has shown that the URL is one of the most prominent elements searchers consider when selecting which site to click. Focus on the most common and most searched appropriate keywords. If you are trying to decide between “essay” and “article”, choose the one with the highest search ranking.


3. Improve User Experience

     This is beyond website content, but the user experience is becoming progressively important in strong SEO rankings. So, work with your web developers to be sure that your website is easy and intuitive to navigate and that each link works and takes your visitors to the next bit of information they are looking for. SEO's are well aware of the importance of site speed in ranking, but they need to understand that Google primarily cares about site speed due to the impact it has on user experience. Websites should be mobile friendly too.


Research carried out by Academic Help


4. Insert internal links

     If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content is linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content.

A lot of content management systems automatically do this, but if yours doesn’t, you’ll want to be intentional about linking to your most important pages directly from your homepage and cross-linking them with each other.


5. Hire an Expert

      It is wise to hire an SEO expert to ensure your site is truly optimized. An SEO consultant can audit your site and look at how it is performing against your most important keywords. They will provide you with an itemized list of action items to help you take your site to the next level.

You don’t have to have to be an SEO wizard to make sure your website is well positioned for organic search engine traffic.  

The above 5 tips are simple but at the same time, they are also very important. If you are running a blog, E-commerce store or content driven website and you are not getting traffic from search engines, then you need to ensure that you have worked on the above 5 tips correctly. There are many characteristics of a web page that search engines consider when ranking. These characteristics directly impact the search engine’s experience of dragging your page and the visitor’s experience of viewing it. SEO does not need to be overly complex. These five key areas of SEO that you need to consider, and there is a structured, methodical process that can be followed to optimize your site.